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Media relations insights from a global WWF communicator

Media relations insights from a global WWF communicator An interview with Gemma Parkes   1. What are 3 ingredients for a successful media strategy? First, a robust media strategy needs to be audience-driven. Take a few steps back: What are you ultimately trying to achieve through the media? Whose ideas or behaviours do you need […]

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Empty seas

Overfishing threatens food security and economic development in Malaysia. A planned marine park could help return the empty sea to health. I like fish. I have spent my career protecting them and the places where they live. I also like to eat them. I want to see healthy fisheries provide food and jobs for people […]

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What’s happening with your polymetallic nodules?

Polymetallic nodules. Polymetallic sulphides. Cobalt-rich ferromanganese crusts. These words are unlikely to make into small talk at the pub or around the dinner table. So why do they matter? They matter because these are valuable resources. They matter because they are your resources, even though you’ll probably never see them. And they matter because companies […]

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When the riches of the land run out

Can environmental safeguards prevent the worst effects of deep-sea mining? Until fairly recently, the deep seabed has remained relatively untouched, its inaccessibility protecting it from human interference. But ingenuity driven by opportunity to turn a profit has begun to solve the problem of how to explore and exploit the ocean’s most remote resources. What’s down […]

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Plantations – land grab or foundation for inclusive green growth?

In many circles, plantations have a bad rap. Their detractors point to examples where vibrant rainforests or rare natural grasslands have been replaced with single-species tree farms – so called “green deserts”. In many cases, large plantation developments have displaced people and disrupted livelihoods. Bad plantations certainly exist. Yet these critiques do not tell the full […]

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Have you biked to work lately? Our staff have!

Have you biked to work lately? Our staff have! Every June, many WWF staff at our offices in Gland, Switzerland participate in an annual “Bike to work” challenge. This popular participative campaign involves riding your bike to work, and puts as many as 50,000 people on their saddles throughout Switzerland. It’s a great opportunity for […]

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Tackling the big conservation questions with Dr Josh Tewksbury

Tackling the big conservation questions with Dr Josh Tewksbury Dr Josh Tewksbury is Director of the WWF Luc Hoffmann Institute. The Luc Hoffmann Institute was created by WWF, one of the world’s largest and most experienced global conservation organizations, to respond to the most important questions facing conservation and sustainable development. How would you describe […]

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The rhetoric is right, now we need action

It’s been a big month for the ocean and people who depend on it. We have new FAO guidelines that aim to protect the rights of small-scale fishers and ensure their contributions are included in management plans. This is an important step in safeguarding the livelihoods and food security of coastal communities. Actor and conservation […]

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