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Adriano Gambarini / WWF-Brazil

The Climate Prediction: hot and getting hotter; rain with floods

Climate change impacts everything, everywhere. It threatens to undo everything that conservation organizations like WWF have achieved over the last half-century. Both people and the natural world are feeling the effects, which are consequential and growing.¬† Extreme weather impacts fragile ecosystems that people depend on for food and their livelihoods. And the age of extreme […]

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The Tiger that changed an entire village in India

A story inspired by the work of WWF-Sundarbans Programme and dedicated to the team and WWF-India (Names of people and animals have been changed and certain creative liberty has been undertaken to incorporate the collective experiences of different members of the team) ******************************************* ¬†¬†¬†¬†¬†¬† Sudipto was awoken in the middle of the night by the […]

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Florence, the story of an eco-preneur

Meet Florence. She says she is around 70 years old, though she isn’t sure herself.¬† Only a few teeth can be seen through her beaming smile and she says that means she must be old.¬† I reckon she is much younger. Florence lives in the East African Rift Valley in the Highlands above Lake Naivasha, […]

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More than a press release – Working as a communicator in WWF-Madagascar

Martina Lippuner – Media Officer, WWF-Switzerland (formerly Communications Manager at WWF-Madagascar) When I first had the chance to go to rural Madagascar on a volunteer assignment for WWF, a whole new world opened up to me. Experiencing the realities of local people who depend heavily on natural resources, holding a dialogue about the unique biodiversity […]

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From Pobitora to Manas

Anil Cherukupalli – Communications Manager, WWF- India An eye witness account of a rhino translocation exercise carried out in Assam, India Prologue It is 5 am on a Tuesday morning and thick fog conceals the vast grasslands of the Pobitora Wildlife Sanctuary, located about 60 km east of Guwahati. I’m on the back of […]

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Campaign Communications – A five step guide to success from a seasoned campaigner

Oscar Soria -¬†former Director of Media at WWF International We all know that successful campaigning needs bold and hard-hitting communication. But lately, I see the same formula over and over, to the point that it gets boring, if not irritating! “Save [this]“, “Stop [that]“, “No to [something], Yes to [something]“. More and more, I see […]

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How a silly Tweet lead to a new place for the panda

Adrian Cockle – Digital Innovation Manager, WWF International ¬† Once in a while, the stars align and you get to do something that‚Äôs the perfect intersection of all of your personal Venn diagram circles. These are mine: Due to luck and good circumstances,¬†a silly conversation I had with Jonathan Vaughters on Twitter¬†back in July led […]

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Being a volunteer in the Congo basin: Personal transformation in a changing climate

Tapang Ivo Tanku, Cameroon (WWF)¬†‚Äď The first time I suggested dropping my pen as an international journalist and becoming a communications volunteer for the World Wild Fund for Nature (WWF), nobody batted an eyelid. In my country Cameroon, it is common for international news correspondents and national journalists to pick-up several beats for their news […]

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Le court du jour

May Guerraoui - Planning Manager, Communications and Marketing Découvrez comment notre collègue May Guerraoui, membre de notre équipe marketing et communication, a représenté le WWF à la TV. Originally appeared on RTS ©

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