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Media relations insights from a global WWF communicator

Media relations insights from a global WWF communicator An interview with Gemma Parkes ¬† 1. What are 3 ingredients for a successful media strategy? First, a robust media strategy needs to be audience-driven. Take a few steps back: What are you ultimately trying to achieve through the media? Whose ideas or behaviours do you need […]

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Empty seas

Overfishing threatens food security and economic development in Malaysia. A planned marine park could help return the empty sea to health. I like fish. I have spent my career protecting them and the places where they live. I also like to eat them. I want to see healthy fisheries provide food and jobs for people […]

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