Martina Lippuner – Media Officer, WWF-Switzerland (formerly Communications Manager at WWF-Madagascar) When I first had the chance to go to rural Madagascar on a volunteer assignment for WWF, a whole new world opened up to me. Experiencing the realities of local people who depend heavily on natural resources, holding a dialogue about the unique biodiversity […]

Anil Cherukupalli – Communications Manager, WWF- India https://www.linkedin.com/in/anilcherukupalli An eye witness account of a rhino translocation exercise carried out in Assam, India Prologue It is 5 am on a Tuesday morning and thick fog conceals the vast grasslands of the Pobitora Wildlife Sanctuary, located about 60 km east of Guwahati. I’m on the back of […]

Oscar Soria – former Director of Media at WWF International We all know that successful campaigning needs bold and hard-hitting communication. But lately, I see the same formula over and over, to the point that it gets boring, if not irritating! “Save [this]”, “Stop [that]”, “No to [something], Yes to [something]”. More and more, I see […]