Welcome to the WWF EcoLogical Blog

Many of us don’t think twice about the services nature provides us or how vital these are for the most vulnerable amongst us.  We recently had the opportunity to speak  together about the interdependence of human rights and biodiversity, at the 34th session of the Human Rights Council in Geneva, in an event organised to […]

Strong, light, flexible, attractive and renewable – wood is the ultimate raw material. No one knows this better than global home furnishings giant IKEA. One of the biggest users of timber in the retail sector, a full two thirds of the company’s product sales contain wood. And yet while we all enjoy the affordable Scandinavian […]

Even though I have logged too many dives to keep count, almost none of them have been for recreation. In my early diving days as a commercial diver, not a single dive was with the animals that had drawn me to study marine biology in the first place: sharks. The shallow fringing coral reef systems […]

How often do you get to see a baby whale being born? I have worked as marine biologist for more than 15 years, and this was a first for me. A miracle of nature – awesome in the true sense of the word – happening in our beautiful home: the Mediterranean. For over 10 years, […]

© Istockphoto.com / WWF-Canada Shared water challenges in agriculture Few places on Earth illustrate shared water challenges and water risk like California’s Central Valley. The fertile valley, endowed with extensive groundwater supplies, also harnesses the snowpack and rivers of the Sierra Nevada mountains, and combines with extensive sunshine to create one of the most important […]

It was 1986 when I boarded a flight to Tanzania and Botswana to write an article about the elephant crisis for the Italian equivalent of National Geographic. Yes, we have been here before. In the 80s we lived through the first dramatic post-colonial wave of elephant poaching. The demand back then was driven by different countries, […]

I saw my first thresher shark back in 2013, 30 metres below the surface of the Visayan Sea, as night turned to day above. An hour earlier my now wife and I had boarded an outrigger in the dark with other excited divers on the sleepy island of Malapascua in the central Philippines, and headed […]

Umul Baneen is a hard-working woman from Maqboolabad, a rural town in the heart of Punjab in Pakistan’s cotton-growing region. I had the pleasure to meet her and her husband, and hear their story as part of my work as coordinator for WWF’s Sustainable Cotton Initiative. This work aims to improve the lives and livelihoods […]

Last year it was announced that Anheuser-Busch InBev (the world’s largest beer company) would purchase SABMiller (the second largest) for US$106 billion. The company that emerges from this takeover – once brands are sold off and regulatory commissions give the OK – will not only amount to the largest beverage company, but also the most […]

My country, Zambia, doesn’t make international news very often. But recently, from The New York Times, to Al Jazeera to Bloomberg, Zambia is in the headlines. Once the fastest growing economy in Africa, Zambia’s economic growth projections have now been halved. Businesses and communities are suffering, and the government has now reached out to the […]