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When water efficiency increases water risk: the need for context-based water targets

© Istockphoto.com / WWF-Canada Shared water challenges in agriculture Few places on Earth illustrate shared water challenges and water risk like California’s Central Valley. The fertile valley, endowed with extensive groundwater supplies, also harnesses the snowpack and rivers of the Sierra Nevada mountains, and combines with extensive sunshine to create one of the most important […]

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Better cotton, better lives

Umul Baneen is a hard-working woman from Maqboolabad, a rural town in the heart of Punjab in Pakistan’s cotton-growing region. I had the pleasure to meet her and her husband, and hear their story as part of my work as coordinator for WWF’s Sustainable Cotton Initiative. This work aims to improve the lives and livelihoods […]

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Will the real New Beer Co please stand up?

Last year it was announced that Anheuser-Busch InBev (the world’s largest beer company) would purchase SABMiller (the second largest) for US$106 billion. The company that emerges from this takeover – once brands are sold off and regulatory commissions give the OK – will not only amount to the largest beverage company, but also the most […]

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Water crises: when risks become real

My country, Zambia, doesn’t make international news very often. But recently, from The New York Times, to Al Jazeera to Bloomberg, Zambia is in the headlines. Once the fastest growing economy in Africa, Zambia’s economic growth projections have now been halved. Businesses and communities are suffering, and the government has now reached out to the […]

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Of flows and forests

Sometimes it takes a coincidence of the calendar to help us see the obvious connections in nature. 21 March is International Day of Forests and 22 March is World Water Day, which prompted WWF’s leading freshie (Lifeng Li, director of our global freshwater programme) and head tree hugger (Rod Taylor, director of our global forest […]

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A day at the races

I work to protect fresh water, but the reality is, I don’t get my feet wet as often as I’d like. But there are days when I get to leave the desk and computer behind, and remember why I’m in this fight. Last week I had one of those days, as I cheered the athletes at […]

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Finding hope in water risk

For those of us who work on water, yesterday was a big day. The World Economic Forum released the results of its 2015 global risk survey, and guess what tops the list for potential impact? Water crises. In a perverse way, I greeted this news with enthusiasm. And I wasn’t alone. My network of water […]

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Fresh water protection gets a big boost

Global fresh water protection: big dreams, deliberations and celebrations It’s Monday, and World Water Week in Stockholm is in full swing. The conference venue’s café buzzes with conversation. Experts from around the world have gathered to discuss one of our most precious shared natural resources: fresh water. Together, they share ideas and hatch plans for […]

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