In January, H&M and WWF marked the first year of our innovative water stewardship partnership. People were excited and wanted to make the most of the occasion. Then a sobering reality sunk in: There wasn’t any headline news to report. Yikes. Was the strategy flawed? Were people failing to deliver on their objectives? When two […]

This week, I am one of some 500 delegates at the Global Ocean Action Summit for Food Security and Blue Growth. That’s a mouthful. But among all those words, one stands out: action. We are policymakers, investors and marine scientists; collectively, we have the power, resources and knowledge to restore ocean health. Now we must […]

This article originally appeared on http://www.dailytelegraph.com.au The CitySwitch Green Office program is making workspaces more environmentally friendly, including the WWF offices in Ultimo   GREEN office spaces are growing fast and they not only look good, but have a positive impact on workers. WWF in Ultimo has signed up to a City of Sydney led […]

Beverage companies understand the value of water. Food companies, too, are pretty savvy about the fact that we use far more water to produce the food that we eat, than we actually drink. Why is the food and beverage sector ahead of others when it comes to understanding and mitigating water risk? Because they have […]

Climate change impacts everything, everywhere. It threatens to undo everything that conservation organizations like WWF have achieved over the last half-century. Both people and the natural world are feeling the effects, which are consequential and growing.  Extreme weather impacts fragile ecosystems that people depend on for food and their livelihoods. And the age of extreme […]

A story inspired by the work of WWF-Sundarbans Programme and dedicated to the team and WWF-India (Names of people and animals have been changed and certain creative liberty has been undertaken to incorporate the collective experiences of different members of the team) *******************************************        Sudipto was awoken in the middle of the night by the […]

Meet Florence. She says she is around 70 years old, though she isn’t sure herself.  Only a few teeth can be seen through her beaming smile and she says that means she must be old.  I reckon she is much younger. Florence lives in the East African Rift Valley in the Highlands above Lake Naivasha, […]

Martina Lippuner – Media Officer, WWF-Switzerland (formerly Communications Manager at WWF-Madagascar) When I first had the chance to go to rural Madagascar on a volunteer assignment for WWF, a whole new world opened up to me. Experiencing the realities of local people who depend heavily on natural resources, holding a dialogue about the unique biodiversity […]

Anil Cherukupalli – Communications Manager, WWF- India https://www.linkedin.com/in/anilcherukupalli An eye witness account of a rhino translocation exercise carried out in Assam, India Prologue It is 5 am on a Tuesday morning and thick fog conceals the vast grasslands of the Pobitora Wildlife Sanctuary, located about 60 km east of Guwahati. I’m on the back of […]

Oscar Soria – former Director of Media at WWF International We all know that successful campaigning needs bold and hard-hitting communication. But lately, I see the same formula over and over, to the point that it gets boring, if not irritating! “Save [this]”, “Stop [that]”, “No to [something], Yes to [something]”. More and more, I see […]